The Power of Positive Shopping campaign (POPS) is all set to do some radical matchmaking!
The UK is a global leader in the creative industries, generating £87.4 billion a year for the UK economy. Despite this local manufacturers, designers and artisans struggle to survive. Change is happening at an alarming rate in the economy, artisan schools are closing, spaces for makers are losing funding and stores are shutting down.
High street retailers struggle to pay rent and rates, which drives them to focus on ‘bottom line’ products. Meanwhile the new consumer wants something altogether more satisfying; value, quality, ethics and great design.
Growing awareness: Businesses and consumers are questioning the effects of hyper-production on employee rights and the environment. We’re witnessing the rise of ‘business with purpose’. Blue Patch is on a mission to make it easier for retailers to connect with principled producers and for customers to find them.
Giving ethical business a chance: Blue Patch’s aspirational members find reaching the right retailers difficult, with not enough hours in the day to produce high end products, then ‘put on another hat’ to get their products in stores. POPS is our solution, and our own members are the driving force behind the campaign.
Can you help by providing space? A shop window, office foyer, showroom or shelf, empty shops, department stores and studios; all present wonderful opportunities. The beauty of a small businesses is the owners are flexible and creative and can ‘pop up’ with salon events and workshops or to supply exceptionally fine things to make stores shine on the High St. Local entrepreneurs inject energy and passion into the high street, attracting customers and improving the economy.
Ethics really matters: Blue Patch members are highly engaged in sustainability from supply chain ethics to reducing plastic in packaging. POPS hosts will be ‘on message’ when showcasing our members work. Displaying the ‘POPS ‘Supporter’ logo’ instils confidence and communicates a positive environmental story to customers.
Celebrating the local + sustainable: Our businesses leap ahead of the crowd by protecting the environment and the local economy – after all they belong together!
Join the campaign: Retailers who support the POPS campaign gain immediate access to Blue Patch’s exceptional members, for instance Celtic & Co in Newquay, Cornwall, Brambleberry Jams in Lisburn, Northern Ireland and Beuzeval Furniture in London. And if it’s not on Blue Patch our curatorial team will track it down – it’s a free service.
Creating positive partnerships. The first POPS partnership is with the aptly named ‘The Collaborative Store’ in Marylebone, London, a lifestyle store bursting with beautiful things from fashion to furniture.
An enthusiastic champion of creative businesses, store owner Elena Todary offers something not widely available – good quality products with a clear ethical and sustainable provenance.
Please drop by and view work by Blue Patch members at The Collaborative Store: 58 Blandford St, Marylebone, London W1U 7JB. Opens 11am – 7pm Monday – Saturday and Sunday 12am – 6pm. You can find The Collaborative Store on Facebook.
We welcome everyone to join the campaign to promote local business across the British Isles.
Could your business benefit? We’d really love to help email us.
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